Girl’s Best Friend: Ash.A Boutique Feature

#NP Numbers- Freeway ft Neef Buck

December 29, 2012

I’m pretty excited about this interview even though it slightly makes me seem like a social network stalker…let me explain!!! When I was still transitioning I spent A LOT of time on Tumblr (which I never could get the hang of) and YouTube.  I stumbled across word2myafro.tumblr.com and my first thoughts  of the page’s creator were; A) she ji hood (ji is DC talk for kind of), B) she’s crazy fly  but different and C) HER HAIR was my fro motivation. Even though there wasn’t a lot of things about her hair on Tumblr, I followed Icey on Twitter (@BeatAssIcey).  Through her Twitter and later her Instagram, I saw this beast a$$ neck piece she was wearing…I LOVED IT and I needed it!!! Then I saw ANOTHER piece that I loved and needed and since my birthday was comin up I was pretty sure Jesus wanted me to have them both. Even though her website wasn’t up and running Icey (who’s name is actually Ashley…which is also my bestest friends name…which I took also as a sign that I should get both pieces) agreed to make both pieces. I absolutely ADORE her work and respect her hustle; with all that being said, let’s get into this interview……

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Who is Icey? Who is Ashley? Which has more influence on the creativeness of the line?

Icey is the party girl lol … she’s the flamboyant one. I actually got that nickname from rapping ; which was my first love … I love music. I’ve always been very creative and talented in something!  Ashley is just me…. plan ol’ me! Laid back., reserved…really cool chic. I think Icey has more of the influence on the creativeness of Ash.A because she’s more of a free-thinker.

With there being so many jewelry/accessory lines popping up, what makes Ash.A different?

Ash.A is different because most of my pieces are unisex. It takes a certain type of guy to rock it but most of them can definitely be worn by men. Not only that, Ash.A is also 100% handcrafted. It’s not put a charm on a chain kind of jewelry its wearable art.

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How long have you been making jewelry?

I started making jewelry in 2007 but it was only for myself. I like standing out …. wearing whatever is NOT in trend so I started making jewelry for myself .. just for fun

What is your creation process?

Oh Gosh …. um … it’s so much to it !! I can tell you this; I first dream it then I sketch it out … although I can’t draw to save my life lol. After that, I make the piece.

When designing, is there a particular type of woman you’re creating for/ do you have a target audience?

I’m sure it’s a certain type of person who would understand and appreciate my designs … and I’m sure they would probably be full of confidence and fashion forward. But My pieces are for whoever could pull them off… They are bold oversize pieces .

What are your immediate and long-term goals for Ash.A?

Right now I’m really just focusing on the marketing and business part of Ash.A . I have a fantastic line that I know will do well. Currently I’m making connections with people from every where; trying to get everyone familiar with Ash.A, I want Ash.A to be a household name :))   My long-term goal would be opening a few Ash.A boutiques in major cities; that would be fabulous!

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Music is a big part of who I am so, who are you currently listening to?

So funny because I just spoke about music … music is everything! Music is how I remember certain situations in my life by what I was listening to in that time period.  Currently I’m listening to Riri (Rihanna), Frank Ocean, Kendrick, Miguel and many more.

I absolutely love your hair; does she have a name?

Thank you!!!!! No lol she doesn’t have a name *finger to chin* now that you asked … I must give her a name ….

How long have you been natural and why did you decide to go natural?

I’ve been natural for 3 years. I was really just was over all the hair styles, I did them all! I have very thick hair, even when permed, so I wanted to know what my hair would look like in its natural state.

Did you big chop or transition? If you transitioned, how long?

I did the big chop! I had to do it!!! I couldn’t hold on to those stringy ends… they had to go! lol

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What does your wash look like; what products do you love/use?

Right now I’m using Shea Moisture. I’m very simple with my products. When I first did the BC I was a product junkie … that died fast ..too costly!!

Is there anything people should be looking out for from you?

Ash.A spring line will be coming out soon, so keep a look out for that.  I’m IN LOVE with the new collection!!!

Anything you wanna say to the people that I didnt ask?

Also follow Ash.A on

Instagram: ash_a_boutique

Tumblr: word2myafro

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yuup thats me in the bathroom but I was too SYCED..my apologies

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